AI has Benefited Marketing, but the Negative Effects Remain Under-Researched

AI can tailor marketing to fit you, but at what cost?
AI can tailor marketing to fit you, but at what cost?
Share
AI can tailor marketing to fit you, but at what cost?
AI can tailor marketing to fit you, but at what cost?
AI has Benefited Marketing, but the Negative Effects Remain Under-Researched
Copy

Artificial intelligence (AI) is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction.

Marketers use AI-powered algorithms to scour vast amounts of data that reveal individual preferences with unrivaled accuracy. This allows companies to precisely target content – ads, emails, social media posts – that feels tailor-made and helps cultivate companies’ relationships with consumers.

As a researcher who studies technology in marketing, I joined several colleagues in conducting new research that shows AI marketing overwhelmingly neglects its potential negative consequences.

Our peer-reviewed study reviewed 290 articles that had been published over the past 10 years from 15 high-ranking marketing journals. We found that only 33 of them addressed the potential “dark side” of AI marketing.

Read the full article on The Conversation.

Voters are overwhelmingly skeptical of the promised completion date and cost
The sixth season of Ocean State Sessions premieres July 11 on Rhode Island PBS. From alt-rock to cosmic cowboy, get ready for some unforgettable local performances
DiPrete led Rhode Island through a period of economic growth in the 1980s, but his legacy was marred by a bribery and extortion scandal that made him the only governor in state history to serve time in prison
From cancer labs to coastal climate tools, Rhode Island researchers join scientists nationwide in warning that federal funding cuts could stall lifesaving work
T.F. Green received a score of 84.9 in the annual Travel + Leisure magazine competition based on reader surveys evaluating airport amenities