What is Underwriting on Rhode Island PBS? Underwriting is financial support from a corporation, business or foundation for a program or series on public television. The funds help defray the production or acquisition costs associated with a program. In turn, Rhode Island PBS gives the underwriter a visual and verbal acknowledgment adjacent to the broadcast of the program. Rhode Island viewers recognize this support for Rhode Island PBS because each program will begin and end with a financial support acknowledgment.   Underwriting Builds Recognition Underwriting builds recognition and rapport with your target audience through the continuity and high-profile visibility that only Rhode Island PBS can deliver. In today's thousand-messages-a-day world, your company not only stands out in public television's uncluttered environment, it also becomes associated with the valued PBS brand.   Our Audience is Your Audience Decision-makers, business owners, professionals, families and Americans of diverse backgrounds are our audience. They are deliberate, selective viewers with significant buying power who seek dependable, worthwhile programming for themselves and their families. Consider these facts:*   70% of PBS viewers believe that companies that support PBS have a commitment to quality and excellence.   67% of PBS viewers recall the companies and foundations that provide funding for PBS programming.   61% of PBS viewers would choose to buy a product from a company that supports PBS rather than another company, all things being equal.   59% of PBS viewers agree that underwriters are usually leaders in their industries .   Your Message When you want your message to make a lasting impression, cut through the clutter. Rhode Island PBS maintains a standard of no more than three local, non-competing sponsors per program. As a result, your message stands out in a commercial-free environment. It also becomes associated with the quality, integrity and vision that is PBS.   Other Benefits Other benefits of underwriting include recognition in the Rhode Island PBS monthly program guide, published within Rhode Island Monthly magazine, the opportunity to underwrite an array of special events and community outreach initiatives, and participation in Rhode Island PBS on-air pledge drives.   Contact Us Today! Seize the opportunity to make the loyal, attentive, powerful PBS audience your audience. Your investment will pay you dividends in heightened awareness, image, perception of quality and loyalty. For more information on Rhode Island PBS underwriting packages and rates, call Tracey Cugno at (401) 222-3636, extension 339, or send e-mail to tcugno@RIpbs.org.   * Total Research Corporation, 1997, Image Tracking Study