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What
is Underwriting on Rhode Island PBS?
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Underwriting
is financial support from a corporation, business or foundation
for a program or series on public television. The funds help
defray the production or acquisition costs associated with a
program. In turn, Rhode Island PBS gives
the underwriter a visual and verbal acknowledgment adjacent
to the broadcast of the program. Rhode Island viewers recognize
this support for Rhode Island PBS
because each program will begin and end with a financial
support acknowledgment.
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Underwriting
Builds Recognition
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Underwriting
builds recognition and rapport with your target audience through
the continuity and high-profile visibility that only Rhode
Island PBS can deliver. In
today's thousand-messages-a-day world, your company not only
stands out in public television's uncluttered environment, it
also becomes associated with the valued PBS
brand.
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Our
Audience is Your Audience
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Decision-makers,
business owners, professionals, families and Americans of diverse
backgrounds are our audience. They are deliberate, selective
viewers with significant buying power who seek dependable, worthwhile
programming for themselves and their families. Consider these
facts:*
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- 70%
of PBS viewers believe that companies that support
PBS have a commitment to quality and excellence.
- 67%
of PBS viewers recall the companies and foundations
that provide funding for PBS programming.
- 61%
of PBS viewers would choose to buy a product from
a company that supports PBS rather than another
company, all things being equal.
- 59%
of PBS viewers agree that underwriters are usually
leaders in their industries.
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When you
want your message to make a lasting impression, cut through
the clutter. Rhode Island PBS
maintains a standard of no more than three local, non-competing
sponsors per program. As a result, your message stands out in
a commercial-free environment. It also becomes associated with
the quality, integrity and vision that is PBS.
Other
benefits of underwriting include recognition in the Rhode
Island PBS monthly program
guide, published within Rhode Island Monthly magazine, the opportunity
to underwrite an array of special events and community outreach
initiatives, and participation in Rhode
Island PBS on-air pledge drives.
Seize
the opportunity to make the loyal, attentive, powerful PBS audience
your audience. Your investment will pay you dividends in heightened
awareness, image, perception of quality and loyalty.
For more information on Rhode Island PBS
underwriting packages and rates, call Charles Logue at
(401) 222-3636, extension 348, or send e-mail to clogue@ripbs.org.
* Total
Research Corporation, 1997, Image Tracking Study
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